WordPress Design & Development, Digital Marketing, Brand Development


HighPoint Expeditions


Outdoor Adventure




HighPoint Expeditions (HPE) is a Dallas-based rock climbing guiding company, providing clinics and destination climbing adventures to DFW residents and the global rock climbing community.

HPE sought a developer / marketing strategist with knowledge of rock climbing terminology and adventure-related consumer markets. Owner, Mario Stanley, stated “I realized that we had a lot of great images on our site, but they didn’t really do anything for us.”

The previous website (Wix platform) lacked content, functionality, and did not generate client inquiries or online sales. Client expressed specific concerns over the aesthetics of the previous site and the complex blog-based menu structure. Employee pages needed an improved layout, social media enhancements, and profile photo consistency.

Developed website in the WordPress platform to allow scalability, functionality, improved customization options, and integrated customer interaction.

Designed site with prominent brand details (logo, colors, typography and mission statements), flat, clean, and responsive rendering.

Improved menu structure, focusing on typical client expectations and purchasing funnels. Integrated E-Commerce functionality.

Culled and optimized media resources for improved consistency and quality throughout the site. Acquired additional high-quality imagery as necessary to properly show services available.

Obtained client testimonials.

Rewrote all website content for improved grammar, clarity, and user readability.

Captured corporate profile images of staff members for marketing use. (Not shown on current site. Samples in portfolio samples.)

The redesigned website launched approximately 4 weeks from contract initiation.

The site has seen a significant increase in organic search traffic, regular contact submissions, and online sales.

Client continues to contract SEO/SEM, website maintenance, and content creation services.

Digital marketing, website maintenance services and content creation services are ongoing.

Visit HighPoint Expeditions.


“I have had the privilege of knowing and working with Jess of Maui Web Services for a few years now –  she has always kept HighPoint Expedition’s online presence ahead of the curve. If you are looking for someone to promote your brand while keeping your best interest in mind, Jess is your person. As a business owner, her online marketing solutions have allowed me to focus on what I do best, serve my clients.”

– Mario Stanley, Owner/Guide of HighPoint Expeditions